Perioada de “glorie” a modei in Romania

Perioada de “glorie” a modei in Romania

Acum cateva zile am incercat sa imi aduc aminte care erau optiunile mele in materie de fashion si, de fapt, ale generatiei, caci doar toti ne imbracam la fel  in anii ’90 si chiar 2000. Pe scurt, ne imbracam cu totii horror…

 

EN: A few days ago I tried to remember what my options regarding fashion were in the ’90s and also what the options of my entire generation were, because we used to dressed alike during the ’90s and even in 2000. To be brief, we all dressed horribly…

Cred ca cea mai trista perioada a modei in viata mea a inceput pe la finalul scolii generale si a tinut cam pana la finalul liceului. Enorm. A fost perioada in care nu imi doream decat sa fiu la moda si… sexy. Stiu, suna ridicol, dar asta era in capul nostru la vremea respectiva, luand in calcul ca TOATE purtam blugii aia stramti cu talie atat de joasa, incat nu aveai cum sa nu iti arati marginea chilotului cand te asezai sau ridicai de pe scaun. Mai tinteti minte hiturile vremii: Little Big, Gas si… de ziua ta.. Lee Cooper – exagerat de scumpi pentru vremea respectiva. Si daca tot am pomenit de marginea chilotului, pai la un moment dat era chiar indicat sa se vada – genul Calvin Klein. Dar cum nu aveam CK, ne multeam cu KVL. Doamne, epoca Kenvelo. Tin minte de reducerile lor de 1 + 1, cand mergeam cu prietena mea sa ne alegem acelasi tricou, dar pe culori diferite.

Bustierele (caci pe atunci nu le numea nimeni crop tops) le mai tineti minte? Pe cele cu KISS sau GIRL sau orice mesaj, ca pe atunci scrisul in sine pe tricouri era nebunie! Topuri scurte cu vedere la buric si, daca te lasa mama, cu vedere la cercelul din buric. Cele mai cool fete aveau cercei in culori neon. Dar eu nu eram o fata cool, eu nu aveam cercel in buric. Eram atat de uncool, incat purtam un palton negru cu guler artificial de blana de doamna, pe care il purtam cu cizmele cu talpa groasa supranumite “Bucuria Piticului” si cu un rucsac colorat de copil in spate. Caci nu eram nici doamna, nici copil – nu stiam cine sunt si ce vreau de fapt.

In ce priveste parul, se purtau cararea in zigzag, coditele impletite tip afro, toate clemele, bilutele si agrafele lumii, inclusiv cu aripi de fluturi, care fluturau cand te miscai –  Doamne, culmea kitsch-ului.

Nu exista conceptul de oversized. Dimpotriva. Hainele erau atat de stramte, incat ne lasau urme. Dar numai cu ele stramte puteam fi sexy. Pe cine voiam sa impresionam? Pe oricine. Indiferent cine ne complimenta tinuta sau fizicul, noi credeam ca e de bine.

Noroc ca sunt mama de baiat. Altfel, sincer, nu stiu cum as reactiona cand as vedea-o pe fata mea ca incearca sa fie atragatoare cu orice pret. Nu stiu cum as reactiona daca as vedea-o imbracata exact asa cum ma imbracam eu, si de fapt toata scoala. Dar poate ca gustul se educa in generatii si ca poate vom fi reusit sa ne indepartam atat de mult de influenta ruseasca, de imaginea femeii-obiect, de kitsch-ului la cote maxime de dupa revolutie, incat generatia copiilor nostri va fi altfel. Ce ziceti?

Si voi ati bifat piesele trendurile de mai sus? Mai aveti piese vestimentare sau accesorii de adaugat pe lista de mai sus, care contureaza perioada de “glorie” a modei in Romania?

Nici nu stiu cum am ajuns in viata asta sa am eu propriul meu brand si sa ma gandesc cum se cos hanorace, tricouri si alte accesorii. Dar cert e ca o fac si imi place. Daca mi-ai fi spus in perioada liceului ca voi avea un brand cu “creatiile” mele, as fi zis ca e cel mai misto lucru de pe Pamant. Ca nu exista nimic peste! Dar nu, nu e cel mai misto lucru de Pamant, desi imi place foarte mult ce fac. E fun si de aceea continui. Si uite ca va arat si cea mai noua colectie de Fete Detasabile pentru TSHIRT sau Hooded Moon, care sunt perfecte pentru sarbatori: Om de Zapada, Brad si Cadou!

M-as bucura sa imi povestiti care erau alegerile voastre vestimentare in perioada ’90 – 2000.

In poze port: Hooded Moon UNISEX Rosu masura M (cu fete detasabile Inghetata si Inima), fusta Forever21, botine Alexander Wang, ochelari Topshop. Iar tinuta in miscare….

 

EN: I think the saddest fashion period of my life began at the end of secondary school and ended together with my high school years. Way too long. That was time when all I wanted to be was trendy and…sexy. I know, that sounds ridiculous, but that’s what we were thinking back then, since we would ALL wear those tight jeans with a waistline so low, that was basically impossible not to show off your underwear when you would sit down or get up. Do you remember the big hits of the time: Little Big, Gas and… on your birthday… Lee Cooper – very overpriced at that time. And since I mentioned the edge of the underwear, at some point it was actually recommended to be seen- the Calvin Klein type. But since we didn’t have CK, we would settle for KVL. Oh God, the Kenvelo era. I remember their 1 + 1 sales, when me and my friend would choose the same t-shirt, but in different colors.

Do you remember the boustieres (because we didn’t call them crop tops back then)? The ones with KISS or GIRL or any other message, because it didn’t really what it said on them as long there was something written! Short tops with direct view to your bellybutton and, if your mum would allow it, bellybutton ring. The coolest girls had rings in neon colors. But I wasn’t a cool girl, I didn’t have a bellybutton ring. Actually I was so uncool that I used to wear a black coat with a fake fur collar like a lady, which I would pair with my thick sole boots, aka “the midget’s joy” and a child’s backpack. Because I was neither a lady nor a child- I didn’t really know who I was and what I actually wanted.  

When it came to hair, it was trendy to have a zigzag shaped hairline, afro braids, all the pins, little balls and clamps, including with butterfly wings, which would flatter while you moved- God, the worst kind of kitsch.

The concept of oversized didn’t exist. On the contrary. The clothes were so tight they left marks. But it’s the only way through which we could look sexy. Who did we want to impress? Everyone. No matter who would compliment us on our outfit or physique, we thought that was a good thing.

Thank God I’m the mother of a boy. Otherwise, honestly, I don’t know how I would react if I saw my daughter trying to be attractive at any cost. Or if I saw her dressed the way I used to dress, and actually the entire school. But maybe taste can be educated through generations and maybe we’ll manage to stay away from the Russian influence, from the image of the woman as an object, from the kitsch after the revolution, so our kids’ generation can be different. What do you think?

Did you also follow the trends above? Do you have anything else to add to the list above, which represent the “glory” era of fashion in Romania?

I don’t even know how I ended up having my own brand during this lifetime and thinking about how to sew hoodies, t-shirts and other accessories. But the fact is I’m doing it and enjoying it. If duirng high school you would have told me that I’ll own a brand with “my creations”, I would have said it’s the coolest thing on Earth. That there’s nothing better! But no, it’s not the coolest thing on Earth, even though I really like what I’m doing. It’s fun and that’s why I go on with it. And here’s my newest collection of Detachable Covers for the Moon TSHIRT or Hooded Moon, which are perfect for the holidays: Snowman, Tree and Present!

I would really like for you to tell me what your fashion choices in the period ’90 – 2000 were.

In the pictures I am wearing: Hooded Moon UNISEX Red size M (with detachable covers Ice cream and Heart), Forever21 skirt, Alexander Wang ankle boots, Topshop glasses. And above the outfit on the move…